Our thesis · 2026

Pay the people,
not the platform.

Brands pour $200B+ a year into Meta, TikTok, Instagram, Google and Telegram ads — money that goes to the platform, not the humans who built the audience. BountyMe flips that. We pay everyday users and creators to advertise to the followers they already own.

The problem

Ad spend is broken. Everyone knows it.

$200B+

spent annually on social ads that users skip, block or ignore.

2%

average click-through on paid social. Creator posts hit 5–10×.

92%

of consumers trust a recommendation from a person over a brand.

The flip

Same ad budget. New destination.

The old way

Brand → Meta / TikTok / Google → User

  • · Brand pays platform CPM
  • · Platform keeps the margin
  • · Ad lands in a feed full of other ads
  • · User scrolls past in 0.4s
The BountyMe way

Brand → BountyMe → Creator → Follower

  • · Brand pays per real action, not impressions
  • · Creator earns the budget Meta would have taken
  • · Post arrives from a trusted voice, in-feed organically
  • · Follower actually watches, clicks, buys
Why it works

A market hiding in plain sight.

Every user is a channel

From 500-follower micro-creators to mega-influencers — anyone with attention can earn.

Performance, not promises

Brands pay for clicks, signups and sales. No wasted impressions, no inflated reach.

Trust built in

Dispute unit, finance desk and verified payouts protect both sides of every deal.

Instant attribution

Unique links, promo codes and pixel tracking prove which post drove which sale.

Global by default

Creators earn in their currency. Brands reach audiences platforms can't sell them.

Authentic reach

Followers trust the creator they chose to follow — 10× the engagement of paid ads.

The opportunity

A $50B creator economy by 2028.

We're not competing with Meta — we're rerouting their cheque. Every brand already has a performance marketing budget. We make sure the people doing the actual work see it.

Stop renting attention. Start rewarding it.